Luara Ceramic is a small and prototypical red ceramic, located in the southeast of Brazil, which produces primarily blocks and other structural ceramic devices, for the market in Campo Grande of the Mato Grosso do Sul state. The industry possesses one "Round" kiln and one "Paulista" kiln to produce approximately 550,000 ceramic devices per month. In order to supply the heat necessary to cook its products, it maintains a temperature of 900ºC for 24 hours in both kilns. The fuel that was used was native wood extracted from the nearby Cerrado forest. The practice has led to the deforestation of this very crucial biome that is located in the southern region of Mato Grosso do Sul. This area is geographically limited to the southeast by São Paulo and the remaining Cerrado forest in the same region of the ceramic that is located in the surrounding area of Panorama.