Velotex is located in Itabaiana of the Sergipe state, which is located in the Brazilian northeast region. The population of Itabaiana is under 63,975 habitants and covers a 1,588km2 area. A major source of Itabaiana's economy is the ceramic company, which is responsible for a great part of job creation and exports in the region. Velotex uses 3 kilns to produce 4,470 tons of ceramic units monthly. It used to use native wood from the sustainable forest management area. Velotex produces structural ceramic units that include different types of blocks. The Velotex main customers are located in the states of Sergipe, Alagoas and Bahia.